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周六福珠宝

六福齐备,幸福久远

周六福品牌内涵:
周:即“完备、齐全”之意;
六福:源自《书经》,即“健康之福、平安之福、和谐之福、富裕之福、美德之福、成就之福”
周六福:即“六福齐备,幸福久远”之意。

企业使命:
缔造价值,传承真爱。

企业愿景:
让每一个拥有周六福珠宝的人倍感幸福,备受尊崇。

价值观:
诚信、责任、协作、共赢
诚信:内诚于心,外信于人;
责任:对别人负责,对自己负责,对家庭负责,对公司负责,对社会负责;
协作:互相理解,互相包容,互相支持,互相进步;
共赢:携手俱进,共创辉煌。

经营理念:

客户至上,价值为尊,互利共赢。

2004年, 周六福品牌诞生。同年,广州开设第一家旗舰店,开启周六福珠宝连锁事业的探索之路。

2005年, 周六福旗舰店“广州2店”盛大开业,仅一年的时间,周六福珠宝已开设百余家品牌连锁店。

2008年, 周六福深圳旗舰1店和2店相继开业,周六福珠宝品牌连锁店扩展至五百余家。 

2012年,周六福强势登陆央视媒体, 品牌广告及活动覆盖国内最流行宣传平台。

2013年,北京周六福旗舰店、福建厦门周六福旗舰店盛大开业,并签约当红影星蔡少芬为首位品牌代言人。

2014年, 武汉周六福旗舰店盛大开业,营销网点辐射全国,品牌形象再次升级。

2015年,携手蔡少芬打造周六福珠宝第二代全新视觉形象TVC广告片、平面广告片,品牌形象全面升级;成立周六福珠宝商学院;与国际铂金协会达成战略合作,成为国际铂金协会指定铂金零售商。

2016年,周六福珠宝入选“中国500最具价值品牌”行列。

品牌优势

周六福以其庞大的店铺规模效应、行业领先的经营模式,完善的组织框架、方便快捷的拿货渠道以及密集的品牌广告投入努力打造一线珠宝品牌:

1、强大的品牌效应:品牌连锁店覆盖全国各大城市;

2、总部+区域办事处拓展管理模式:全国23家区域办事机构,为周六福的品牌拓展和连锁店的后期管理维护提供最周到的服务;

3、完善的组织架构与服务体系:周六福商学院、加盟管理服务部、市场部、商品部、信息部、物流部、客服部、后勤部等各服务性部门的设立为周六福品牌的运营提供最完善的后期服务支持;

4、方便快捷的拿货渠道:以总部两千余平方的配货展厅为依托周六福品牌在全国21家大型二级物流供应商、以及当地省级检测机构形成战略合作,打造珠宝行业一流的商品配货物流体系;

5、强大的品牌广告投入:每年强大的品牌广告投入,品牌广告及活动覆盖当下最流行宣传平台,包括:CCTV-2《购时尚》 、CCTV-1《新闻联播》、 CCTV-13《新闻调查》、《面对面》、《新闻1+1》等节目广告, CCTV-7《中国品牌展播》广告、湖南经视广告;《中国宝玉石》杂志、《时尚珠宝》杂志、《时代商家》杂志、《金融家》杂志广告;全国各大城市户外高速路牌广告,深圳罗湖口岸大屏广告等等;同时,2014年全新升级官网,官方微博、微信多渠道互动,百度资源整合优化。2015年,周六福再次携手品牌代言人蔡少芬拍摄全新TVC广告大片;并携手何润东、宋茜主演的《美丽的秘密》共同打造钻饰的美丽秘密。2016年,周六福珠宝高速路牌广告已覆盖全国10多个省份,共80余块广告牌亮相10余条核心高速。同时,周六福还与粉丝互动平台“牙牙关注APP”、湖南卫视“华语金曲奖”等项目合作,打造最强娱乐风暴。

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